Rural businesses are thriving in new city environments, according to a new study from the University of Minnesota.
According to a study published in the journal Urban Research and Development, rural businesses are more likely to have access to capital and to hire locally, and to be able to do business in the community they live in.
“They can be very innovative and create jobs for people in rural areas.
They can provide opportunities for people to build their business,” said John McDonough, an associate professor in the university’s College of Business Administration.
McDonough is the author of “Rural Business Development in a City: How Rural Businesses are Resilient in the New Urban World.”
The report, which analyzed nearly 20,000 job applications and interviews with business owners in the Minneapolis metropolitan area, found that almost half of the jobs in the cities were held by people who had previously worked in a rural business.
McDonald, who co-authored the study with Mark Johnson, also noted that the study found that nearly two-thirds of the business owners surveyed said that a small business owner’s primary job was to provide for themselves and their family.
About one-third of all U.S. businesses are located in rural counties, according the U.N. Economic Commission on Sustainable Development.
Rural business owners were more likely than other Americans to live in rural locations, and those with the highest income were more inclined to own their own businesses, the report found.
More:Study finds that rural business owners are more apt to own than others in urban areasSource: U.MN study